Emp Motivation

K.J.Somaiya institute of management studies and research Case Study on Deshbandhu try trope: Priya Shetty Roll No. 48 PGDM-C Deshbandhu Enterprise Executive summary: Mr. Mayur Deshbandhu is the head of Deshbandhu Enterprise, a venture which is into the military control of Oils and fats, Breakfast/Snack food and applied science items. They unfold their Breakfast and snack food under the leaf stain name clap. After enjoying the market leader physique in the 70s, the brand today faces stiff contestation from its competitors who atomic number 18 offering the same product at a lower price in the market because of which the applaud sales has been showing a negative trend. Through this case we are trying to study and analyze the roadblocks the brand is facing and drive corrective measures for the same. SWOT Analysis: Strengths: * BRAVO is a well-known(prenominal) brand in the landed estate from the 70s * immobile guest base of customers from Hosp itals and hostels and 50% of the entire sales catch from them. * BRAVO is a well-known brand in the country from the 70s. Weakness: * The product does not have a heading in the Southern and the Western part of the country. * intersection visibleness is low in the retail stores where it is distributed.

* The companys dispersion network is not upto the mark with tie-ups with solo 15 distributors across the country. * Advertisement of the product is not consistent. * The attribute of the product is not up to the mark. * Retail alliance in terms of shores, incentives and rewards is not maintained properly as compared to BRAVOs competitors. * Th e promotion of the brand is not sufficiently! done. Threats: * Consumers buy whatever is sold to them by the retailer without a good deal partake on what brand is handed over to them. * equal and backing products are available at a cheaper ordain with much visibility. * Bigger players are offering many rewards, incentives and fall in margin rates to the...If you want to get a encompassing essay, site it on our website: OrderEssay.net

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